R
04Revi Strategic Operating Plan

Expansion Through CRM Integrations.

With the core platform built and product development being systematized, the primary growth constraint shifts to CRM and distribution partner connectivity. The accessible market is already massive — the strategic objective of Phase II is to unlock existing demand by expanding CRM integrations and platform partnerships.
04.TAccessible Market Expansion

From ~1,500 to 60,000+ locations.

Total Mariana Tek Ecosystem
~2,500
locations globally
Current Accessible Market
~1,500
locations (Mariana Tek)
Future Accessible Market
60,000+
locations across CRMs
Mindbody alone
40,000+
fitness & wellness businesses
~1,500 accessible locations → 60,000+ locations
Revi's market has always existed. The only limitation is technical access through CRM integrations — these platforms collectively represent tens of thousands of fitness businesses globally.
04.CCRM Integration Roadmap

Target CRM Integrations.

Revi's integration roadmap includes:

Live
Mariana Tek
Live
First official CRM integration and strategic platform partnership. Total ecosystem of ~2,500 boutique fitness studio locations globally; ~1,500 currently accessible to Revi.
Almost Live
Mindbody
Almost Live
Integration in final stages. Mindbody alone serves 40,000+ fitness and wellness businesses.
Roadmap
ClubReady
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Momence
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Exerp
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Resamania
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Deciplus
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Membr
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
Clubware
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
PushPress
Roadmap
Tens of thousands of fitness businesses globally (aggregate across target CRMs).
04.OStrategic Objective of Phase II

Technical expansion & ecosystem access.

Phase II focuses primarily on technical expansion and ecosystem access.

Key initiatives include
  • Building stable integrations with each CRM
  • Establishing strategic relationships with CRM platforms
  • Creating the infrastructure necessary to support large-scale adoption
  • Positioning Revi as a native intelligence layer within each ecosystem
04.GGo-To-Market Expansion Across CRM Ecosystems

Structured GTM rollout within each ecosystem.

Once new integrations are launched, Revi will begin a structured Go-To-Market rollout within each CRM ecosystem. Each CRM integration effectively opens a new market vertical, requiring its own GTM strategy.

Step 1

Early Market Adoption (Lowest Hanging Fruit)

Target Segment
Independent studio owners operating 1–3 locations

This segment represents the lowest-friction customer acquisition channel.

Characteristics
  • Faster purchasing decisions
  • Minimal procurement complexity
  • Strong pain-point alignment
  • High responsiveness to outbound campaigns
Outbound GTM channels include
  • Technographic prospecting
  • Firmographic segmentation
  • SMS outreach campaigns
  • Email outbound sequences
  • LinkedIn outreach
Step 2

Upstream Market Expansion

Target Segment
Multi-location operators · Regional chains · Franchise groups

Once early adoption and case studies are established, GTM efforts expand upstream.

Growth drivers during this stage include
  • Proven ROI case studies
  • Targeted outbound campaigns
  • Strategic partnerships
Step 3

Strategic Platform Partnerships

Target Segment
CRM platforms themselves

As adoption grows within each CRM ecosystem, deeper strategic conversations with CRM platforms become possible. This stage positions Revi not only as a tool within the ecosystem but as a strategic infrastructure partner to the CRM platform itself.

These discussions may include
  • White-label licensing agreements
  • Embedded AI feature licensing
  • Strategic distribution partnerships
  • Potential acquisition opportunities
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