01Revi Strategic Operating Plan

Revi Strategic Operating Plan.

Build the Right Team → Expand Software Distribution → Scale Recurring Revenue. The single source of truth for how Revi executes across customer experience, product, engineering, go-to-market, capital, and communications.
01AMission

Revi's Mission (North Star).

Revi's long-term objective is to become the AI-powered engagement and intelligence layer operating across the software ecosystems that businesses already use.

Revi integrates with existing operating systems, analyzes customer and operational data, and autonomously drives engagement, conversion, retention, and other measurable business outcomes through intelligent, AI-powered communication.

Fitness and wellness represent Revi's proven initial market. The broader opportunity is to extend the same intelligence and engagement infrastructure across additional software platforms, industries, and distribution ecosystems.

Strategic evolution:

AI Tool for Individual Businesses → AI Engagement Infrastructure Across Software Ecosystems

Revi's long-term strategy is to become a modular intelligence layer that integrates with existing business systems rather than requiring businesses to replace their underlying software. This creates scalable distribution opportunities, recurring revenue, proprietary intelligence, and long-term strategic defensibility.

North Star Metric
Increased Engagement Through Revi
This reflects
  • · Customer ROI
  • · Platform effectiveness
  • · Market differentiation
  • · Long-term defensibility
02Current Company Position

Team & Financial Snapshot.

Team Structure
  • Blake ArmentanoChief Executive Officer
  • Eric LoddeDirector of Customer Success
  • George CarpioStrategic Initiatives
  • Billy Joe Moreno VerdanCS Ops VA
  • Aira Patricia FloresCS Ops CA
  • Engineers Mind (14)Contracted Engineering Team
Financial Snapshot
Total MRR
$118,505
/mo reported
Currently Billable MRR
$89,445
/mo planning basis
Operating Expenses
$170,000
/mo
Monthly Investment
$100,000
/mo Seed+
Monthly Cash Flow
+$19,445
/mo guaranteed
Cash in Bank
$250,000
last reported balance
Next Hire
Customer Success Manager
at $91,000 Currently Billable MRR
MRR Needed for Next Hire
$1,555
98.3% of the way
See the hiring roadmap →
03Current Market Position

Native inside Mariana Tek.

Revi's current customer base consists primarily of studios operating on the Mariana Tek platform, Revi's first official integration and strategic platform partnership.

Through this integration, Revi operates as a native engagement and intelligence layer within the Mariana Tek ecosystem, enabling businesses to automate lead conversion and customer engagement directly through the software they already use.

Fitness and wellness is Revi's proven initial market and the established foundation from which Revi expands into additional software ecosystems and industries.

Estimated Mariana Tek ecosystem
~4,000
locations (planning estimate, not a verified customer count)
04Current Strategic Constraints

Two constraints to scaling Revi.

Revi has a proven product, established recurring revenue, and a meaningful opportunity to scale. The next stage of growth depends on strengthening the organization responsible for execution and expanding distribution through additional software integrations.

Constraint 1

Limited Operational Team Capacity

Revi needs a stronger internal leadership and operating team to support scalable execution across customer experience, go-to-market, product, and engineering.

The immediate priority is building the team and operating structure required to scale efficiently.

Constraint 2

Limited Market Access Through Technical Integrations

Revi's distribution opportunity is currently concentrated within a limited number of software ecosystems.

Establishing additional platform partnerships and building the integrations that support them will unlock significantly larger markets.

Strategic Sequence
Partnership→
Integration→
Distribution→
Revenue
05Strategic Development Phases

Where Revi is going.

Three sequential phases: build the team, expand distribution, scale revenue.

06Company Priorities

Three company priorities.

01
Priority

Build the Right Team

Establish the leadership, customer experience, and operational infrastructure needed to execute at scale.

Outcome
A stronger organization with clear ownership, accountability, and the capacity to support sustained growth.
02
Priority

Expand Software Distribution

Establish additional software partnerships and integrations that open new customer ecosystems and industries.

Outcome
A significantly larger addressable customer base through repeatable, integration-enabled distribution.
03
Priority

Scale Recurring Revenue

Scale Revi's go-to-market engine across existing and newly accessible ecosystems.

Outcome
Predictable, repeatable recurring revenue growth across multiple distribution channels.
Build the Right Team → Expand Software Distribution → Scale Recurring Revenue.
07Navigate

Jump into the operating plan.

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